/ The Challenge
College life is a balancing act—students juggle announcements, attendance, exams, and payments daily. Hallparty set out to simplify it all with an intuitive, all-in-one platform. The challenge? Designing a seamless experience that handled complexity effortlessly.
Adding to this was the Hallparty Card—an ID and payment method in one. It had to be secure, functional, and something students would actually want to carry.
/ our approach
A Balance of Playful
and Practical
The goal was to create an experience that felt lightweight, fast, and engaging, without losing the credibility required for official college use. As the founding designer, I took a two-pronged approach: build a sleek, intuitive app that fit seamlessly into students’ daily lives and craft a brand identity that struck the right balance between fun and functional.
/ The Solution
a student-centric app Smart, Streamlined, and Simple
The Hallparty app was designed to keep students organized without effort. A clean, distraction-free interface let them check attendance, stay on top of exam schedules, and access past question papers with just a few taps. Payment integration made handling college fees and transactions seamless.
To keep things visually engaging, bright colors and subtle animations guided students through key actions, making the experience feel intuitive from day one. The result? A platform that blended utility with personality—never feeling like another piece of schoolwork.
/ The Solution
The Hallparty Card — Not Just an ID, but an Identity
A college ID is something students carry every day—why not make it something they actually love? The Hallparty Card wasn’t just a piece of plastic; it was an extension of the brand experience.
Four distinct card personas were introduced, each with its own color scheme and backstory, allowing students to choose a version that best suited them. It was a simple idea with a big impact: by turning a functional tool into something personal, students felt more connected to the brand, driving organic adoption and word-of-mouth growth.
/ MEASURED IMPACT
A Cohesive Experience from
App to Card
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Hallparty streamlines student life with an all-in-one app and smart payment ID card.
ROLE / SR. PRODUCT DESIGNER
UI DESIGN / UX DESIGN / PRODUCT STRATEGY
I joined as a founding designer, leading the MVP launch’s visual identity, app interface, brand design, and campaign strategy.