/ The Challenge
StableMoney aimed to make Fixed Deposit (FD) investments more accessible, transparent, and intuitive. The challenge was to simplify the discovery and booking process of FD investments for users, particularly addressing common concerns and fostering trust in a traditionally complex market.
/ our approach
Demystifying Fixed Deposits
The design process focused on creating a seamless user experience for discovering and booking FD investments. By using clean visuals, simple UI components, and focusing on transparency, the design aimed to eliminate user anxieties associated with financial investments.
/ Our Approach
Designing for Clarity and Trust
Our primary aim was to make the discovery and booking of Fixed Deposits intuitive and straightforward.
Visually, we maintained a simple yet unique design. While incorporating purple and neon as accent colors, the core foundation and UI components remained clean and light. We emphasized clear copy and readability to build a trustworthy relationship, enabling users to invest comfortably.
A cohesive and modular design system was created to scale the brand across multiple platforms. This included web, app, and social media collaterals, ensuring consistency in messaging while facilitating rapid deployment for campaigns and updates.
/ Scalability & Flexibility
A SYSTEM BUILT FOR GROWTH
Recognizing the dynamic nature of a startup, we designed an exhaustive, template-based system to facilitate rapid shipping with minimal turnaround time and design involvement.
The design was crafted with scalability in mind; elements could be reordered or modified from the backend, reducing design dependency while ensuring top-tier design quality. This approach also provided a quick learning curve for newly onboarded designers.
/ Extending the Brand
A Unified Experience Across Touchpoints
We developed a cohesive and modular design system across all mediums—app, web, and social media collaterals—to ensure the brand resonated powerfully with the target audience at scale. From informative videos to multilingual campaigns, we prioritized ease of understanding and consistency.
/ MEASURED IMPACT
189 seconds
200k+
Customers were served in the time span of just 6 months
2,000,000,000 $
Worth of FDs were booked in just 6 months via Stable Money
footnote : Rapid Adoption
⚘
Stable Money progressed from concept to launch in just seven months. This swift development culminated in a successful launch event at the Four Seasons in Worli, Mumbai, in September 2023. Within the first 90 days post-launch, the platform achieved an impressive $3.5 billion in investment volume.
Beyond the product launch, I had the privilege of establishing the early design culture at Stable Money, mentoring junior designers, and equipping them to deliver their best work.
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stablemoney
Stablemoney: India's premier digital financial platform. Offering FD investments with up to 9.25% returns. Trusted by 200,000+ users, Stablemoney ensures easy transactions, round-the-clock support, and robust security protocols.
ROLE / SR. PRODUCT DESIGNER
UI DESIGN / UX DESIGN / PRODUCT STRATEGY
joined as a founding designer, leading the MVP launch’s visual identity, app interface, brand design, and campaign strategy.